Lacuna Rebrand

This project was both so rad and such a bummer. I was hired at a startup called Lacuna and was so jazzed to get started on a rebrand. I did a bunch of type studies, logo treatments, visual mood boards, illustration studies, etc. and had a really solid framework for where I wanted to take the brand. However, the company had launched a product and needed a presence right away so I simultaneously worked on a minor-ish facelift (which you can see an example of here) so we could hit the ground running.

Fast forward to March 10, 2023 when Silicon Valley Bank collapsed. Took the air out of the room. The company dissolved in the proceeding aftermath and my grand plans for this kickass rebrand vaporized. C'est la vie, right? At least the vibes can live on here—chalk this one up for experience!